Prior to websites being built with responsive web design techniques, the layout and framework of websites had a ‘one size fits all’ approach. This is because up until recently, most people viewed a website from a desktop computer or a laptop.
So with a non- responsive website, if someone was to view this from a mobile device or a smaller screen, they would often have to zoom in to read text and click on links. A non- responsive website leads to a frustrating user experience and causes a lot of people to quickly leave in favor for websites that are mobile friendly.
According to a recent study by Google:
- 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
- 36% said they felt like they’ve wasted their time by visiting those sites
- 52% of users said that a bad mobile experience made them less likely to engage with a company
- 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business
In the already competitive world of online marketing not having a responsive mobile website could mean the difference between you and your competitors.